Owner To Owner Podcast

Andrea Roberts, Creative Strategist, transforming places and businesses.

Episode Summary

Andrea Roberts, Creative Strategist, tell us how she transforms places & businesses through original ideas and storytelling that moves people. Andrea has worked across Australia and shares her current thinking on the bright future for regional Australia.

Episode Notes

Andrea Roberts www.andrearoberts.com.au transforms places through original ideas backed by accessible strategic planning frameworks and the type of story-telling that moves people.

She has worked across Australia from Broken Hill, to the northern rivers of New South Wales, to the Yarra Valley, to the Dandenong Ranges, the Great Ocean Road, Melbourne, and now Adelaide.

In this episode we chat to Andrea about;

• Her absolute respect for culture and environment as the pillars on which we all stand
• Her sense that the current challenges are creating a greater sense of community and sense of place
• How this is impacting tourism
• The way people travel and what they are looking for 
• The need for authenticity in their experiences
• How we live in and engage with our communities 
• The resurgence in interest in home gardening, and sharing and gathering in the streets and walking in the parks
• The sense of community and really strong identity in regional Australia 
• How to successfully engage all the stakeholders for change in local communities  
• The renewed need for collaboration vs competition
• The importance of brand and understanding what you as a business or place really stand for
• Harnessing the true emotional capacity of places to unleash latent potential