Owner To Owner Podcast

James Grugeon, The Good Beer Co, on social change and craft beer.

Episode Summary

James Grugeon's business the The Good Beer Co. was heavily impacted by COVID-19. James talks about how he adapted, found new customers while also supporting the industry, and ultimately repositioned his business to both survive and thrive.

Episode Notes

James Grugeon is the founder of The Good Beer Co. https://thegoodbeerco.com.au/.

Covid-19 heavily impacted the business but he found a way to adapt and thrive.

The Good Beer Co. is a social enterprise that exists to create and sell good beers to fund and support good causes.

It works with and supports award winning breweries and is committed to creating award winning and popular beers like;

1. Great Barrier Beer for the Australian Marine Conservation Society
2. Pale Tale for RSPCA Queensland
3. Love Beer for the Australian Marriage Equality campaign,and
4. Great Get Together Pale Ale for the Jo Cox Foundation.

In this episode we talk with James about;

• His personal background in business, charities and social enterprise, both in the UK and here in Australia
• The history of The Good Beer Co.
• How to build partnerships between companies and social enterprises
• The critical role of  businesses, particularly for-purpose businesses, in tackling really thorny challenges like climate change
• The brilliant Australian craft beer industry
• His latest campaign A Good Beer Always Helps
• This campaign supports the local  independent craft industry by gifting a case of 16 independent beers to essential workers including nurses, police, aged care workers and  many others who have been dealing directly with  the spread and impacts of Covid-19
• The struggle of bootstrapping a small business
• Social Entrepreneurship
• Collaborations