Owner To Owner Podcast

Michel Hogan, Brand Counsel, takes us through a no-jargon guide to what a brand really is , and how it can help your small business.

Episode Summary

Michel Hogan brand counsel pulls apart much of what is commonly accepted wisdom on branding. Listen to find out why branding isn't marketing and how 'doing brand' is rooted in unheroic work involving everyday actions by all in the team.

Episode Notes

@MichelHogan is a #brandcounsel. For her #brand is a result of the #promises you keep.

She helps people in business to understand what they care about and how to put it to work. So if you actually do things and make promises that don't align with those things, it's a risk to your business. And it's not just the promises that you make to #customers - it's the promises you make to each other within the business, to your #stakeholders, across the board, including vendors and partners and #investors and all people of all stripes. 

There's no category of promises that don't matter!

In our discussion we cover;